Do you have your suspicions about the college board?
The College Board fancies itself as a non-profit institution. According to their literature, “The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity” and “The College Board is committed to the principles of excellence and equity, and that commitment is embodied in all of its programs, services, activities, and concerns.” (http://www.collegeboard.com/about/index.html)
I ask: “excellence and equity” in what? Do they mean excellence and equity in education? If so, it seems more like they are attempting to develop the universal standard for excellence and equity in education. But then again, their statement is not really very clear; they may refer to education, but they may also mean the excellence and equity of their own profit.
It reminds me of the saying, “The biggest trick Satan ever pulled was convincing the world he didn’t exist”. It seems like we all know the College Board exists, but we often overlook the way in which the institution has infiltrated our education system.
In fact, one might go so far as to consider The College Board a monopoly. After all, their only competition is the ACT, so the College Board has virtually no pressure regarding their pricing structure. Therefore, one would argue that the cost for services should equal the cost to deliver said services. However, the College Board enjoys inordinate profits. Where is Teddy Roosevelt when you need him? Let’s examine the facts:
Cost of Tests and Services
SAT Reasoning Test: $45.00
SAT Subject Test: $20.00 for the first test on one day and $9 for each subsequent test (up to three in one day)
Send SAT Reasoning or Subject Tests to Colleges (3 to 5 week delivery): $9.50 per college
Cost to send SAT Reasoning or Subject Tests to Colleges (2 day delivery): $36.50 per college
PSAT/NMSQT: $13.00 (schools sometimes charge additional administrative fees)
AP Test: $86.00 each
Send AP scores: $15.00 per college
College Board’s College Scholarship Service Profile (CSS), a college financial aid application designed to help students pay for college: $26.00 for the first college and $16.00 for each additional college
I will point out the obvious here: these only constitute the costs for college admission tests. On top of this, families pay the billion dollar test prep industry for assistance preparing for the tests and colleges charge application fees of up to $100.
[In order to double check the absurdity of these prices, I checked the median household income in the United States: $50,740 http://quickfacts.census.gov/qfd/states/00000.html]
Questionable Non-Profit Structure
According to information provided by the IRS, the College Board’s revenue is $6,760,690 and its assets are $5,198,705. The net profit equals 5% of what the organization spent on tests. The College Board is located in a mid-town Manhattan building directly across from Lincoln Center (see photo). In 2005, president Gaston Caperton (former governor of West Virginia and businessman – not educator) was compensated over $600,000.
As a result of its standing as a non-profit entity, the College Board is not liable for taxes, yet their profits are many times higher than most small business in the country. Even though the government may classify the College Board as a non-profit organization, the classification is inaccurate because the College Board overcharges for products and controls several for-profit subsidiaries (see trademarks below). The College Board also acts as a conduit for ETS (Educational Testing System) which manufactures the SAT and many other standardized tests. The College Board contracts with ETS for services and compensates the ETS well over $100 million per year.
Registered Trademarks
Not only does the College Board “own” the above listed tests, the organization actually has a trademark for over fifty products.
I encourage you to review them at http://www.collegeboard.com/html/trademark001.html.
Curriculum Development
AP madness has reached epic proportions – and for all the wrong reasons. Advanced placement courses should, in an ideal world, serve to provide students with a way in which they can develop their academic interests in certain areas at a higher level. In the past few years, students have taken up to five AP classes per year!
Question: Who creates the curriculum for the AP classes?
Answer: The College Board.
Question: Who trains teachers how to teach the AP classes?
Answer: The College Board.
Question: Who benefits most from AP classes?
Answer: The College Board (especially at $86.00 per test plus $15.00 per score report).
And now…get “ready” for ReadiStep – a new program unveiled by the College Board in October 2008 and “ready” to infiltrate schools in Fall 2009 (www.readistep.com). The program’s purpose is to help teachers make sure that students are on the path to college readiness. Excuse me, but isn’t that what teachers, administrators, parents and school boards are supposed to do? Who decided that the College Board should take on this role? (Answer: the College Board) The new test will of course cost money: $10 per student. Mr. Caperton insists that many districts have been demanding that the College Board develop this program. When he was asked to furnish a list of supposed schools, he offered only two names:
(1) Susan Ruske of the Washoe County School District in Reno, Nevada AND member of the College Board’s board of trustees, and
(2) James R. Choike, a professor of mathematics at Oklahoma State University (I ask: how does he qualify as a person who should “demand” said new test?) – who helped DEVELOP Readistep.
Thanks for clearing that up, Mr. Caperton.
Threats to Status Quo
The University of California System is the largest consumer of the SAT, with 170,000 students applying each year. When the president of the UC system, Richard Atkinson, suggested dropping the SAT because he realizes it is an unfair measurement of a student’s abilities, Mr. Caperton responded, “To drop the SAT would be like deciding you’re going to drop grades” (Associated Press). UC President Atkinson asserted that students can do everything expected of them, but the test distorts educational priorities and practices, causing hard-working students to doubt their abilities. The hardest hit students are from low income backgrounds who cannot afford to have a psychologist diagnose them with a learning difference in order to gain extra time to take the tests or pay absurd prices for test preparation.
How did the College Board respond to this incredible threat to their profits? They satisfied the UC System by dropping analogies from the test, adding reading passages of varying lengths, dropping the quantitative comparison section and adding a writing section. They did alright with this compromise until the UC System decided to allow the ACT instead of the SAT Reasoning test. Recently, the UC’s announced that the two Subject Test requirement will be dropped for students enrolling in Fall 2012.
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So, back to that “commitment to excellence and equity”…you decide for yourself. Hopefully enough people will get angry enough to stop the madness that causes so much undue stress and financial burden for families. Corruption pervades our society and economic systems, but only through our outcries of unfairness will a change occur – especially when it impacts our children and our country’s future.